NetEntertainment

Say the name Net Entertainment and at first you might say “Who?”. But then give us its more familiar name, NetEnt, and you’ll no doubt respond with an “Ahh”. And that’s a good “ahh”. The best kind, for NetEnt is one of the most celebrated and awarded slots and casino games providers in the world.

In 1996, at the very start of online gaming, NetEnt was born. And over the years the company has gone from strength to strength. In fact, this gaming developer’s history is steeped in the gambling business. One of the founding fathers owned a business in the 1960s, which went on to become one of the world’s earliest online casinos – Cherry. A son of another founder established NetEnt with the aim of developing games for the industry. And that’s where we are today. It’s not just history in the making, history has already been made.

Perhaps it’s the Viking resolve inherent in the Swedish origins that have given NetEnt the lasting power over the years. No longer are developers such as Microgaming the only name synonymous with great online slots and casino games, NetEnt is a big name bandied around the industry and deservedly so. It is listed on the Swedish stock exchange, after all. It is responsible for some of the biggest progressive jackpots in the world. And it is always capitalising on the latest trends. For instance, within the last few years, mobile gaming has soared. Thanks to its award winning Touch™ mobile platform, one of NetEnt’s most recent put the studio’s revenue share from mobile gaming at just under 40%, so clearly NetEnt isn’t one to miss a beat.

And what about the games? With such a reputation it’s no wonder that NetEnt’s main mascot is Gonzo, a heroic character from its ever popular Gonzo’s Quest slot. It transports us effortlessly to the jungle as we hunt for the treasure of El Dorado, utilising the Free Falls™ feature along the way. Great graphics and smooth gameplay are now standard with NetEnt slots, from its spaced themed Starburst to musical concerts via Guns N’ Roses, there’s something for everyone. Even more “straightforward” Live Dealer games and casino classics still benefit from NetEnt’s magic touch.

This just goes to show that NetEnt is at the forefront of innovation and great gaming. It won the EGR Innovation in Mobile in 2018, confirming the success of its mobile-first approach. Looking back over the years and trophies won, we’re sure NetEnt has expanded its office space just to house all its awards.

It’s easy to see how this innovative studio lives up to its strapline of “better gaming”.